berning with passion

project

Jos. Berning Printing Company Sales Brochure

challenge

Create a hands-on marketing piece that creatively demonstrates Jos. Berning Printing’s capabilities.

results

There are tons of printers… but few with the craftsmanship, tradition and integrity of Jos. Berning Printing. When President Mike Berning called us in to discuss his ideas for a capabilities brochure, we were honored, knowing that he works with a plethora of design studios and ad agencies. And he likes us best!

Graff Designs responded with a piece that bowled’em over. With muted, yet powerful, red, yellow, and black hues to reflect Berning Printing’s strong German-Cincinnati heritage, the brochure succeeds in showcasing Berning’s capabilities without going over the top.

Die-cuts, pull-outs, stock variations, custom photography and interactive layouts are all seamlessly pulled together by a unifying text that incorporates the importance of Berning’s 120-year printing tradition. Oh, and did we mention it’s even funny. Sometimes, we even amaze ourselves.

As a large printing company, we see first-hand the benefits of well-designed marketing collateral. Graff Designs has always impressed us with the quality of its work, but this brochure absolutely knocked us off our feet. Every aspect of the piece–from copy to presentation to layout–powerfully conveys our message to our customers.
– Mike Berning, President