delayed gratification

project

Cincinnati Bengals Club Seats Brochure

challenge

Create a desire for an experience that doesn’t exist. (Yet.)

results

Graff Designs needed no persuasion to tackle this home-team, home-town project. Our luxurious treatment of the Club Seats brochure reflects the first class experience that Club Seats patrons will enjoy…but not until three years after they make a financial commitment. In this unique circumstance, the design itself must represent the tangible embodiment of the product.

We packed all of the momentum of “The Game Day Experience” into the brochure in order to generate demand and motivate prospective buyers to action. Working with stadium architects, Graff Designs provided the first concrete glimpse of the new stadium through the use of vibrant illustrations: vignettes of the stadium with the Cincinnati skyline; the superb view of the field from the Club Seats; sketches of fans stretching out in comfortable seats with dedicated waiters. These all instilled in our audience an excitement and enthusiasm for the product, sight unseen. Think bright, colorful and sleek. This cat sizzles. And so do Club Seat sales. This brochure has generated over $7 million annually in advanced sales for the Bengals.

Graff Designs has consistently developed powerful and effective marketing material for the Cincinnati Bengals–often using innovative marketing concepts that proved more economical than our planned approach.
– Jeff Berding, Director of Sales & Public Affairs