public property

project

Belvedere Corporation Customer Relations Piece

challenge

Incorporate high priority messages into a multi-purpose mailer.

results

One of the greatest advantages of professional graphic design is its ability to visually present large amounts of complex information in a format that is easily and effortlessly digested. When Belvedere Corporation needed to convey critical corporate restructuring information to its customers—and combat erroneous newspaper reporting—this leading developer turned to Graff Designs for design of a direct mail piece that would demand attention and cultivate interest.

To emphasize the company’s strong leadership and stable market position, the cover features an authoritative letter from the CEO. Inside, a riveting timeline replaces several paragraphs of laborious copy and subtly draws the reader through the piece.

As an added bonus, we were able to incorporate a panel of available real estate properties—saving The Belvedere Company the expense of developing, printing and mailing a separate direct mail piece. Actively seeking out ways to save our customers money? We just consider it part of our job…after all, when our customers succeed, we succeed.