beautiful dreamer

project

Bella Donna Business Start-Up

challenge

Research, develop, and market a start-up business.

results

Do you ever dream of translating a life-long ambition into a reality? Donna Wesselman, local entrepreneur, approached us with a great idea and a blank slate. She wanted to open the premier fashion boutique in the Cincinnati area: exclusive couture with midwest accessibility.

Our team gathered information, researched location, and identified markets, as we sought the perfect image for the boutique. Our exploratory sessions led to the name Bella Donna (Italian for Beautiful Woman) evoking both the boutique’s international flair and Donna Wesselman’s stylish touch. We conveyed the clothier’s distinct image to an upscale target market through fashion illustrations and a hand-drawn logotype that seamlessly unites a comprehensive retail package: signage, shopping bags, and stationery.

Bella Donna’s signature message of modern elegance is furthered by periodic mailings to its most valued clients. Unique invitations, event announcements, and holiday cards all underscore Bella Donna’s exclusive and personalized service, and keep the boutique in the minds of its target audience.

Best of the Best Award: “Bella Donna carries fashion-forward labels… and caters to a generation of women with impeccable taste. This is not your mother’s clothing store.
– Cincinnati Magazine