flower power

project

Flowers and Beyond Branding

challenge

Prominently reposition Flowers and Beyond in the large-scale social and corporate events market.

results

What better way to convey an elegantly off-beat, organic style than to physically place it in the hands of clients? Accordingly, we designed an iconic sensual representation of Flowers and Beyond.

The embossed capabilities brochure, bound with a willow branch, overflows with shimmering images: receptions, banquets, floral designs and Flowers and Beyond’s exotic studio. As one leafs through, the textures of parchment, the golden candlelight, the flower-laden tables, all speak of the elegance and originality that defines this floral design firm.

The studio’s unique outlook is echoed in its business cards and stationery. The logo highlights an aesthetic dedication to floral design, while the funky textures and hues reflect creative flair. As a finishing touch, the signature of Keith Mueller, Flowers and Beyond owner, is incorporated into all business materials to emphasize his personal commitment to each and every client.