the designers’ designer

project

Jack Rouse Associates Marketing Materials

challenge

Designing for a market-savvy audience.

results

When Jack Rouse Associates–an internationally known powerhouse in multidisciplinary design–needed a new look, they turned to Graff Designs to rework their formidable marketing machine. From high-profile magazine ads and direct mail to trade show graphics, JRA needed to vibrantly present a sense of market cohesion while addressing very distinct audiences: sports, museums, corporate, zoos, entertainment.

Coordinating our efforts with the client’s several independent marketing divisions, we utilized their input to highlight several key elements. The widely known JRA corporate purple is punched up and showcased along with the highly recognizable graphic elements of their logo. Large finished-product photos are utilized to underscore Jack Rouse Associates’s accomplishments. Most importantly, all marketing media are continually updated with the latest projects to emphasize the scope and depth of JRA’s international presence in the industry.

Graff Designs consistently delivers the three things we value most: quality, creativity and service.
– Shawn McCoy, Director of Marketing