building reputations

project

American Services Group Marketing Materials

challenge

Design marketing materials to highlight strengths.

results

In the last decade American Services Group, a leading specialty contractor, has grown 20-fold and established a national reputation in the construction industry. Reworking the company identity, ASG came to Graff Designs seeking a marketing brochure and pre-qualification packet that more accurately conveys its multi-million dollar presence in the industry.

The majority of ASG’s sales are generated through its marketing materials. The brochure and pre-qualification packet are not just calling cards, but the core representations of the company’s capabilities. Our creative team tied these two pieces together using a construction motif which speaks to ASG’s predominantly masculine audience. Clean lines and punched-up color set the pieces apart from the competition. We reorganized the brochure content to highlight testimonials from satisfied customers as well as American Service Group’s impressive list of clients, in order to allow the company’s stellar reputation speak for itself.

In the pre-qualification packet, we opted for a wire binding which ASG will use to adapt each packet to the proposed project. With over 10,000 projects completed, ASG marketing reps can include project references that specifically reflect the experience and know-how needed to win the next bid. Success breeds success.